MySpace Changes Full-Album Streaming On MySpace Music Under The Radar

You would think that with it's main competitor Facebook, not only bypassing it, but leaving it in it's proverbial wake, that any good news or what seems to be good would be something that would hit all the press release web-o-spheres, but for some reason MySpace chose to make a change and let it slip under the radar. Maybe it's because after the company was sold, the new owners have never really figured out to run shop over at good old MySpace.

MySpace Music chief Courtney Holt stepped down, only after a few days of the news being leaked that MySpace was up for sale. So was this change quietly made in the wake of him stepping down, or was he forced out because too many radical changes have been made that never really panned out for the portal. There have been numerous rumors of internal corporate chaos,

The change to MySpace Music that appears to be an attempt at boosting overall membership of the site: Require users to login or create an account to enjoy full album streams.

This change at best leaves many to ponder what are they really trying to do over there? With their new streamlined site that seems even more difficult to navigate than the original, who is truly calling the shots over there on major decisions as would either cause abandonment of or a slew of new members to the site? One thing for sure MySpace had better figure it out soon, before all is lost to the almighty Facebook, and any other upstart that may be more than competitive with innovative ideas that could cause even more members to abandon the site that was once once heralded as "it".

I don't think that having users now login only to stream music is the one definite solution of many problems MySpace now faces, especially when the norm for years has been streaming with no attachment to MySpace. I guess Facebook got that one correct.

Another huge problem that MySpace faces is how to gain back it's integrity from the corporate machine takeover of major record companies that has flooded MySpace for the last several years. The majors have flooded the portal with what at first glance seems to be "independent artists" that have launched their own labels and have a hard luck story of their journey to make it in the industry, and often offer "free" music to unsuspecting members of MySpace who have fallen for this trickery time and time again. Without mentioning any labels or artists, this trend started back in 2005 with an artist who seemingly overnight had the media and MySpacers eating out of their hands with a hard luck story for the ages, and all the time pushing the wholly independent tag, but actually signed to a major record company. How can they continue to have integrity and build their membership with a ruse like this that now permeates the portal? When you stop to consider who owns Myspace and start to make connections you will soon see how obvious this all is.