The Recording Industry Association of America (RIAA) has recognized Lady Gaga as the highest-certified artist of digital singles in Gold & Platinum history with 20 million downloads sold.
This is really not a surprise to me. Most artists these days are afraid to go where Lady Gaga is going artistically, socially, and fashionably, either for fear of moving out of their comfort zone, or peer and fan backlash, but Gaga keeps treading along the lines of doing what feels comfortable to her and her fans continue to eat it up.
I speak to artists all the time about stepping out of their zone and doing something that will shock and surprise folks. Pop rules today, and that is where a lot of artists will falter because they are afraid to go there.
Gaga's hit "Just Dance" is now 6x multi-Platinum, "Poker Face" is 5x multi-Platinum, "Bad Romance" is 4x multi-Platinum, "Paparazzi" is 3x multi-Platinum and "Love Game" is 2x multi-Platinum, for a total record of 20 million digital singles sold.
In addition to Gaga's feat, the RIAA says that Rihanna and Taylor Swift are not far behind with 19 million and 18.5 million digital singles sold, respectively. The Black Eyed Peas are the group that currently has the most digital singles certified at 17.5 million units.
Further proof that stepping out of bounds and your comfort zone will bring benefits in the long run. Gaga started out with music executives trying to mold her as just another r&b singer, like they did Pink, but she wasn't having none of it!!
Friday, March 18, 2011
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