Seems Jay-Z has jumped on the social media bandwagon of numerous other celebs that want to express their social media awareness by launching Life + Times , a new lifestyle website showcasing the rapper's taste in high-end cars, clothes and gadgets. This falls in line with so many others before him that have capitalized off of their "brand", and I think it is a very smart move by him. If Mark Zuckerberg and other non celebs can benefit financially off of the media mountain, and in particular the brands of celebs, why can't Jay-Z and other celebs that have been exploited and had revenue earned off of their hard work do the same?
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