Friday, December 18, 2009

Idol creator launches new multimedia show



Entertainment mogul Simon Fuller, the creator of TV contest "American Idol," on Wednesday announced a new, multimedia reality show distributed on the Internet, radio and social networking sites.

Fuller, the man behind the money-spinning "Idol" pop singing contest, called his "If I Can Dream" venture "a new generation of post-reality entertainment."

Launching in early 2010, it will document the story of five young people who dream of success in Hollywood and will allow fans to interact with them in real time through text, blogs, MySpace, twitter and facebook.

Fuller's 19 Entertainment, a subsidiary of CKX Inc, has partnered with a ground breaking distribution platform that combines online television viewing site Hulu with Clear Channel Radio, Newscorp's MySpace, Pepsi and the Ford Motor Co.

Episodes of the show will stream exclusively on Hulu.com, which is jointly owned by News Corp, NBC Universal and Walt Disney Co, while Clear Channel Radio will promote the show on its radio stations and its online and mobile devices.

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