MXP4, developer of interactive music solutions, today released data showing interactive music releases are driving fan engagement and music sales revenue. The data shows that interactive music features such as mash-ups, mixing and live updates result in highly engaged users that interact more with the artists' communities, pay more attention to marketing messages, distribute the music related content virally and drive sales.
Based on traffic data over the last six months, MXP4 saw music fans use interactive music modules for an average of 9.1 minutes while playing with 2.6 tracks. With 75% of traffic happening virally, the data also shows the viral power of interactive music.
Consumers use MXP4 powered modules on the Web and iPhones to mix, mashup and create personalized versions of their favorite songs from popular artists.
Because fans are actually playing with music, they are not simply listening but are looking at the modules. As a result, artists and brands have more opportunities to send information, such as concert dates and album information, to fans.
In addition, the interactive format means fans are more ready to take actions than when they are in a listen only mode. Data from a recent campaign tracked by MXP4 showed up to 3% of click through traffic resulting in sales.
"Our mission is to use interactive music drive the highest level possible of fan engagement while creating new business opportunities. The high level of engagement and viral distribution shows how much consumers are embracing interactive music." said Albin Serviant, CEO of MXP4.
Over 50 major artists have used MPX4 technology to create interactive singles and albums including Britney Spears, Pink, Pet Shop Boys, Basement Jaxx, Ministry of Sound, Ghostface Killah, Calvin Harris, La Roux, and Michael Jackson's label.
ABOUT MXP4
MXP4 develops interactive music solutions that are changing the music experience for consumers by allowing them to play with the music. MXP4 delivers an interactive digital music experience which enables the music industry to explore new revenue opportunities and engage more closely with consumers. Based in Paris, investors include Sofinnova Partners and Ventech. www.mxp4.com
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