MTV India says it has generated over one million friends on Facebook, seemingly successfully engaging its youth audience in the social media space as well as through the TV screen.
“Getting a million thumbs up from this generation means we have evolved along with our audience,” said Aditya Swamy, head of MTV India. “Our social media marketing has been a constant learning process and I am delighted by the support we have got from our FB fans. This just goes to prove that MTV does have a vibrant parallel universe beyond TV.”
The channel’s Facebook page covers music and entertainment, but also social reform, politics and sports, and provides a platform for fans to air their opinions.
Read more: MTV India hits 1 mn friends on Facebook | News | Rapid TV News
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