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While record labels are suffering, artists were making more money than ever from live performances. Glenn Peoples from Billboard countered that the chart's "interpretation ignores the realities of superstar-driven ticket prices...Live music is a winner-take-all market. The value is concentrated at the top. Once an artist becomes a huge success on the road, he/she can command ticket prices well above the rates charged by sub-superstar artists. In the middle of the pack, ticket prices do not have the same flexibility."
Same as it ever was?
They are right of course, but only to a point. Are live earnings really any different than the rest of the industry? Isn't the same earnings concentration at the top also true in the recording industry - a few artists get rich while most don't see a dime.
The new music industry is not reflected in either the Times chart or any chart published in Glenn's Billboard. Most of it happens beyond the reach of Nielson and Ticketmaster.
I see mid-level artist income growing - perhaps not dramatically, but significantly. The growth is coming from increased direct to fan sales with fewer middlemen taking a piece of the pie. In many cases, the pie may be smaller than it was, but the artist is retaining more.
For a growing group of mid-level artists, increased income also extends to their live performances. The additional income comes not from higher ticket prices, but rather from their ability to perform over a wider region or even globally without the help of expensive and unreliable label promotion machines or radio airplay.
It's a brave new world out there and and it may have been misleading to publish that chart yesterday. No one has created a chart to measure the growth I'm seeing. But that doesn't mean its not there.
Currently I'm in negotiations to link up with a company EZ-Tixx, who wants to set up shop down here in Miami. They're considered the 'black ticketmaster'. Do you think artists down here would beneit from such an entity? Thanks~
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